Public relations case study analysis

We wanted to do it right. This is a short film that was displayed at the Sundance Film Festival in which a photographer teaches high-school girls and their moms to boost their confidence and expand their views of what beauty is by taking self-portraits with their phones and posting them on social media.

How social media are changing crisis communications—for better and worse. Social media users, engagement, and public relations outcomes. According to McIntyre, prior to this event, [the crisis team had a social media plan] already in place. This video was the first double Grand Prix winner in the history of the International Advertising Festival in That brand is Dove.

Research The Arthur W. The praxis of response. Page Society is a professional organization for executives in the public relations and communication industries.

How often organizations need to communicate with stakeholders: An estimated 1 million people viewed these videos before they were pulled two days later. How did tweets like newpizza help? A decision was made to [change] course and [respond] with a viral video.

Nowhere is this dynamic between organizations and their publics more apparent than on video sharing sites, such as YouTube, that encourage citizens and bloggers to be the co-producers of messages.

Case Studies

The company president apologized. Discuss the specific moments in the video that people found most believable and least believable and what public relations practitioners can learn from studies like this. Real Curves was a pioneer ad from the U.

Taking a situational approach to crisis communication, Coombs offers the Situational Crisis Communication Theory as an explanation for how organizations select a crisis response strategy.


Dove went beyond just rebranding. How should crisis communications preparedness plans address the proliferation of social media outlets? Adweek, 48 10 But taking the time to verify information and craft appropriate and effective responses is necessary to avoid legal issues and other complications.

A work-in-progress literature review: This campaign has won a handful or two of ad awards and has sold an enormous amount of product.We love producing high-quality results for our clients.

Check out some of our favorite public relations case studies to learn more. Browse Case Study content selected by the Public Relations Today community. Case Study Analysis - Public Relations Research Words | 6 Pages. COMM CASE STUDY ANALYSIS ASSIGNMENT NAME: Judy Kundert DATE: APRIL 25, CASE STUDY: COLORADO ALLIANCE FOR ENVIRONMENTAL EDUCATION STATEMENT OF THE PROBLEM: Colorado Alliance for Environmental Education is a.

A PR Case Study: Dove Real Beauty Campaign – Video embedded · A PR Case Study: Dove Real Beauty Campaign. Love Letter From A Marketer -. Apr 22,  · 3 Successful Online PR Case Studies.

There is a trend occurring in the world of online marketing, and it’s the increasing overlap between SEO and public relations. If you understand what is. Read our case studies showing the results GroundFloor Media has achieved for a wide variety of clients.

Public relations case study analysis
Rated 3/5 based on 92 review