Secondly it is a kind of compromise with China officials, to exchange an authorization from them to allow Amway to continue the business in a legal way.
Amway sales representative are professional and selling good quality product with reasonable value. And in certain extend, it reflect also the general perception of Chinese citizens on Amway. China as a fairly low trust environment, therefore word of mouth becomes an important component when a consumer deciding in getting a product or services especially personal product offered by Amway.
It is important for Amway to be a good corporate citizen in China. It means that this country is certainly profitable. Continuously convincing China official to modify the regulations, allowing Amway in certain extends, to do direct sales business in China.
Giving China people an impression that they are no just a foreign company who just want to make profit from Chain, but also to invest growth together with China people. Amway should always state close with China officials and maybe setting up conference for them, letting them know more about direct selling and the international regulation.
To address the new regulations, Amway has: Setting up production facilities in China, to reduce the depended on importing the products to China market and also generate the job position for China workers However maintaining the production facilities and adopting labor regulation might cost a lot.
The intention of Amway to maintain this kind of business model can be seem from the way that Amway to do business in China. However, in order to get this result, Amway has to continuously doing the corporate sponsorship in long term and the input of money might be huge.
On the other hand, it helps Amway to set up national sales network also. Helping them to have go relationship with China official and also good image in general public.
Amway China should always give feedback to headquarter. Q4 What is your recommendation for a communication strategy during this transition period?
On the other hand, it helps Amway to set up national sales network also. However, it can be easily understand that the cost to maintain and expand the retail shop will be high.
This could ensure the professional service quality provided by Amway sales representatives. Continuously convincing China official to modify the regulations, allowing Amway in certain extends, to do direct sales business in China.
It could help to build up good reputation and image of Amway and their business models. Doing corporate sponsorships to enhanced its reputation in China. Doing more advertising, which help to improve the image of Amway in general public.
However, advertising always cost a lot especially in tier one cities in China.
As a result not resist on direct sale. Q4 What is your recommendation for a communication strategy during this transition period?Amway in China Words | 9 Pages.
Amway in China (A): A New Business ModelAssignment polkadottrail.com are Amway's core competencies?Amway has been a successfully growing business since due to its unique adaptation of direct marketing. The company has now expanded into over 80 countries and has been to some, an.
View Essay - AMWAY CASE ANALYSIS from MBA at Alliance University. A CASE ANALYSIS ON AMWAY IN CHINA (By Alexandra Zamfirescu, Jenny Perla, Ram Manoharan and Ricki Thomas) CASE SUMMARY: Amway or. China CHEN JIN CHUN & JIANG XIAN FENG. CHEN YI DING (JOHN) & ZHOU WAN MING (WENDY) DU GUO YUAN (MATTHEW) & SHEN YAN (MAGGIE) HAN SHI RONG (VICTORIA) HONG XIAN MING & XIONG HONG MEI.
JIANG GUANG HUI & ZHAO FENG XIA. Connect with Amway Facebook; Twitter; You Tube; Google+; Instagram.
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Continuously convincing China official to modify the regulations, allowing Amway in certain extends, to do direct sales business in China. Thirdly, being a good “Corporate Citizen”, staying close with China officials, knowing the most updated regulation in.
The Amway operations in the People’s Republic of China are part of Amway Asia Pacific Ltd., a publicly traded company until becoming privately owned inthat encompasses Amway businesses in Hong Kong, Macau, Malaysia, New .Download